x-ray
center

project:
company web site
logo
my role:
project manager
visual designer
date:
july / 2021

Problem

Prototyping

Solution

my role

As a project manager, I took part in the logo making process.
I prepared the website draft and planned the transitions between the pages.
After the approval of the work submitted to the company management, I provided the schedule and the distribution of the tasks.

I designed the website user interface.
I managed the coding process and ensured that the site was published along with the content entries.

typography

montserrat regular

montserrat medium

x-ray center

x-ray center

colors

social media

/ufukkarakus

/ufukkarakus

/ufukkarakus

contact

Be

in

karakusufuk@gmail.com

mail

phone

+90 (554) 709 11 77

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components

about the project

site map

Xray Center, which has been producing security equipment, conveyor bands and xray devices for more than 20 years, entered the renewal process in order to expand its customer portfolio and to provide better service to its existing customers.
In this context, the company changed its logo, machine designs, website and representation targets.

Although Xray Center exports to more than 40 countries in the world, it wanted to become a more effective and well-known company in Turkey and around the world. It aimed to carry out a transformation in line with the new generation with the developing technology and to provide modernization from its logo to its corporate understanding.

A new logo was first designed for Xray Center, corporate colors and fonts were determined. A website with a modern look was designed to better express itself to its customers.

These two figures were combined and turned into a brand symbol, starting from children, who are the most demanding element of security measures today, and airports where the strictest measures are taken open to the public. The website was opened with these images, and these images were used in catalog and promotional activities.

This both gave the brand a warm impression and created awareness by identifying with the brand. Just below this area, information such as the company's achievements, experiences, and the number of customers and employees were given. This helped customers from the Google search engine or advertisements learn about the company's history.

With its headquarters and factory in Istanbul and its branch in New York, the company exports security equipment to more than 40 countries in the world, for high security official institutions and public areas such as shopping malls, stadiums, concerts, stations, airports where the public is concentrated. manufactures in different sizes and features.

The company, which produces a large number of Xray devices in different sizes, designed for different sectors and purposes, wanted to sell the optional features as well as the devices. In order to better express the standard and optional features to the customers, these features should be included in a way that can be easily found on the website. In addition, since it appeals to different sectors, it was necessary to reach the products both according to their categories and on a sectoral basis.

The Xray center website attracted the attention of industry customers with its simple structure, clear menus and stylish design. According to Google Analytics data, organic visits almost to increased by 30% in the 3rd month of its launch.

It is planned to reach the products from both sectors and categories. In this way, customers were able to see the suitability of their products for their industry. A suitable portal for distributorship requests has been designed, and application, admission and representative information has been digitized.
The features that are included in the machine as standard and that can be preferred as an option have been added to the information fields about the product.

timeline

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