ufuk
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brief
planning
drafts
approve
design
coding
content
tests
live
month 1
month 2
beneks
machine
machine
project:
company web site
social media management
product catalogue
fair stand design
my role:
project manager
visual designer
date:
march / 2019
company web site
social media management
product catalogue
fair stand design
my role:
project manager
visual designer
date:
march / 2019
Problem
Prototyping
my role
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Fair Details
Gallery
With its deep-rooted history in the textile machinery sector, Beneks Makine has an important place in the sector in Turkey and in the world. It provided machinery to many textile factories in Denizli, Bursa, Kahramanmaraş and Çorlu, where cotton production and textile products production is widespread, as well as Istanbul, where its headquarters are located in Turkey.
Since Beneks Makine has been operating for more than 30 years, it is already known by the industry, but it had difficulties in reaching new customers and contacting new entrepreneurs.
It also wanted to be in the European and North American markets, to be known for its products and to be among the well-known companies of the sector abroad.
It also wanted to be in the European and North American markets, to be known for its products and to be among the well-known companies of the sector abroad.
In addition to Turkey, it exports its products to China, Pakistan, Bangladesh, India, Egypt, Brazil, Ecuador and many other countries around the world, which are preferred by world brands due to their cheap labor costs and which have become the centers of the textile industry in the world.
It wanted to be represented with a better presentation with the innovations brought by digitalization and to easily explain all the features of its products to its customers.
about the project
site map
Solution
The website of Beneks was not sufficient to appeal to the foreign market. For Turkey, it could only be beneficial to reach the contact information, and the customers could reach the company by their own means. The display of many features in the presentations of the products was useless and confusing.
With a simple and elegant website, Beneks needed to appear before the customer portfolio with its new images, and to show its past and vision to its new customers.
With a simple and elegant website, Beneks needed to appear before the customer portfolio with its new images, and to show its past and vision to its new customers.
It has been made easier for every customer in the world to reach the closest representative, with a map display that consist of the addresses and contact information of the representatives around the world.
Designs were prepared not only to Show stylish displayed, but also their prominent features such as water saving, less steam, energy saving, and early completion of the tour were prepared.
Designs were prepared not only to Show stylish displayed, but also their prominent features such as water saving, less steam, energy saving, and early completion of the tour were prepared.
Photo and video shoots were made in 4 provinces and 16 points in Turkey where the machines are located.
A responsive website was created with vibrant colors and stylish designs.
A striking style was determined in the use of fonts and colors by preparing a corporate guide.
Tables and visuals have been redesigned and graphics have been made more understandable so that customers interested in their products can access information more easily.
A responsive website was created with vibrant colors and stylish designs.
A striking style was determined in the use of fonts and colors by preparing a corporate guide.
Tables and visuals have been redesigned and graphics have been made more understandable so that customers interested in their products can access information more easily.
Social media accounts were arranged and made suitable for the new image.
Intensive advertising campaigns were prepared in Africa, Europe, South and North America, Turkey and South Asia.
Designs suitable for the new image were prepared for the stands of the company, which participates in textile fairs held in various parts of the world.
Intensive advertising campaigns were prepared in Africa, Europe, South and North America, Turkey and South Asia.
Designs suitable for the new image were prepared for the stands of the company, which participates in textile fairs held in various parts of the world.
timeline
As the project manager, I gave information about the process in the presentation we prepared with the customer representative and business analyst at the meetings.
I prepared a user experience case based on the education levels of the target audience, their demands, and the operation of the industry and competitors.
We evaluated working with the team and I created an interface design.
I was the manager of the team that took photo for product placements.
I prepared a user experience case based on the education levels of the target audience, their demands, and the operation of the industry and competitors.
We evaluated working with the team and I created an interface design.
I was the manager of the team that took photo for product placements.
I made the decupe and arrangement of the photos.
I worked on catalogs and brochures.
I directed the promotional film created with the images obtained from the shootings.
I created sharing standards and prepared designs for social media accounts, taking into account the target audience.
After the company's designs were approved, I prepared a sharing calendar and helped them expand the target audience with social media ads.
I worked on catalogs and brochures.
I directed the promotional film created with the images obtained from the shootings.
I created sharing standards and prepared designs for social media accounts, taking into account the target audience.
After the company's designs were approved, I prepared a sharing calendar and helped them expand the target audience with social media ads.
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